Homer Laughlin China

Colorama by Fiesta® Interactive Tool

As the creator of the world famous line of Fiesta® dinnerware, Homer Laughlin China can be found on dinner tables across America. To take this retro brand into a unique, digital space, MarketSpace developed Colorama. We concepted, wrote, designed and developed the custom backend technology for this interactive place setting tool. Fiesta fans can now mix and match colors and products to see their perfect place setting come to life.

On launch day, the site peaked at 220 clicks per minute, and the Facebook post announcing Colorama had over 600 likes, 200 shares and over 50 comments – reaching a Facebook audience of almost 20,000 people.

Colorama by the numbers*

*As of March 2015, after 16 months running

  • 1,982,761

    Colors picked

  • 182,106

    Total visits

  • 60,323

    Visits from a
    mobile device

  • 375

    Visits/day on
    average

  • 220

    Clicks/minute on
    launch day

  • 3:25

    Average visit
    duration

Colorama by the numbers*

*As of March 2015, after 16 months running

  • 1,982,761

    Colors picked

  • 182,106

    Total visits

  • 60,323

    Visits from a
    mobile device

  • 375

    Visits/day on
    average

  • 220

    Clicks/minute on
    launch day

  • 3:25

    Average visit
    duration

Graphic Design USA – 2014 American Web Design Award Winner, Desktop Site & Mobile
Print Regional – 2014 Print Regional Design Award Winner
Pittsburgh Tech Council – 2014 DATA Awards Finalist
AIGA PGH 365 – 2014 Design Excellence Award Winner
Contact Us
Address

217 Executive Drive, Suite 304
Cranberry Township, PA 16066

Contact Us
Address

217 Executive Drive, Suite 304
Cranberry Township, PA 16066