With six different brands and locations, Wright Automotive is a leader in car sales around the Pittsburgh region. Each month, MarketSpace was tasked with getting several different vehicle promotions out the door. With tight timelines and rounds of corporate approval to go through, we needed to ensure that the creative was completed, approved and sent to the various media vendors quickly. We also needed to make sure that each month's creative stood on its own – with a specific theme and color palette – while still adhering to the overall Wright Automotive brand.
Each month, Wright chooses different vehicles for broadcast, and MarketSpace works with running brand footage to showcase the featured vehicles and corresponding promotion. We adhere to each brand’s standards and develop unique 15-second TV spots, which include scripts, graphics, videography and station traffic.