Partners For Quality (PFQ) is a nonprofit organization providing administrative management to a group of subsidiaries that support individuals with intellectual and developmental disabilities and behavioral health challenges. When a subsidiary organization become part of PFQ, there is a need to have some consistency in their brand to make them feel like they are part of the larger family. As such, MarketSpace worked with PFQ to revamp their parent logo, then create new versions of the subsidiary logos to have a similar look and feel, while still maintaining their own identity. We created these in a way that allows flexibility as new subsidiaries join the family.