Western Pennsylvania Modern Railroad Museum (WPMRM) is a non-profit organization dedicated to promoting and persevering the history of railroads in Western PA through model railroading. WPMRM holds an annual Holiday Train Show, during which time guests can visit the many displays inside the museum. MarketSpace works with WPMRM each year to use social media as a way to promote their Holiday Train Show. We develop the ideas, content, and graphics, and manage their channels from November through January to create awareness and drive traffic to the museum.