Allegheny County Airport Authority
“More” Advertising Campaign
Allegheny County Airport Authority (ACAA) serves as the governing agency for Pittsburgh International Airport and Allegheny County Airport. Upon completing the new brand look and feel for all three ACAA entities, MarketSpace launched a marketing campaign to reintroduce Pittsburgh International Airport to the Pittsburgh region, as well as potential airline partners. The creative used the new brand icon graphically throughout the advertising. Strategically placed media buys took the new brand to market touting the airport’s focus on offering passengers and airlines “more.”
I worked with MarketSpace on both traditional and digital marketing initiatives over the course of two years. During that time, I felt a true partnership with their team. The MarketSpace team often went above and beyond, coming back to me with solutions that met my specific requests and goals, but also with new and fresh ways to approach a project or execute an effort that could potentially take the work to the next level. MarketSpace worked on our annual report, which had traditionally been a printed piece when produced. They suggested taking a digital approach as a way to better reflect our new and modern brand. In addition, MarketSpace developed an interactive nonstop destination map that displays all available nonstop flights from Pittsburgh Airport International Airport; this replaced a static map that had to be changed in total every time a new flight was added, saving time, money and adding brand value. I would genuinely provide my highest recommendation for MarketSpace as a true partner in marketing.
