Allegheny County Airport Authority
“We’ll Get You There” Advertising Campaign
Allegheny County Airport Authority (ACAA) serves as the governing agency for Pittsburgh International Airport and Allegheny County Airport. One of the goals of the Pittsburgh International Airport was to secure more direct flights out of Pittsburgh to highly-traveled cities in the US. As more direct flights became available, MarketSpace worked with ACAA on a marketing campaign to promote these routes and the ability to get places more easily from Pittsburgh. A strategic media buy supported this campaign in order to reach travelers and potential travelers, and make them aware of the new non-stop destinations.
I worked with MarketSpace on both traditional and digital marketing initiatives over the course of two years. During that time, I felt a true partnership with their team. The MarketSpace team often went above and beyond, coming back to me with solutions that met my specific requests and goals, but also with new and fresh ways to approach a project or execute an effort that could potentially take the work to the next level. MarketSpace worked on our annual report, which had traditionally been a printed piece when produced. They suggested taking a digital approach as a way to better reflect our new and modern brand. In addition, MarketSpace developed an interactive nonstop destination map that displays all available nonstop flights from Pittsburgh Airport International Airport; this replaced a static map that had to be changed in total every time a new flight was added, saving time, money and adding brand value. I would genuinely provide my highest recommendation for MarketSpace as a true partner in marketing.
