Southwestern PA Commission

Hibernation Campaign

The Southwestern Pennsylvania Commission (SPC) is a regional planning agency serving a 10-county region in the Pittsburgh area. SPC provides essential services to these regions, which includes the CommuteInfo program for ridesharing options, such as car pooling and van pooling. Following a year and a half pause in commuting and ridesharing efforts due to COVID, we began to see the world reopen again with people heading back into their offices. CommuteInfo took this opportunity to work with MarketSpace and launch a campaign that promoted safe and flexible ridesharing options. The marketing campaign included television, radio, digital and social.