Highmark Caring Place

Annual Microsite, Mural & Video

Every year, Highmark Caring Place (HCP) hosts an Illuminating Hope campaign in honor of Children’s Grief Awareness Day. To demonstrate that families suffering from loss and grief are not alone, MarketSpace created a stand-alone website in the WordPress content management system that houses a virtual experience allowing site visitors to create virtual butterflies. The butterfly dedications are used to create an online mural and all butterflies are placed into a virtual butterfly garden to show unity and solidarity. Individual butterflies can also be shared to Facebook and Twitter. We update this site each year, as well as the accompanying mural and launch video.