Fiesta Tableware Company manufactures high quality chinaware for the retail and foodservice industries, and is creator of the world famous line of Fiesta™ dinnerware. MarketSpace worked with Fiesta Tableware Company to execute a complete redesign of the Fiesta Factory Direct website. MarketSpace amplified the site design, boosted usability and developed new, high-impact site architecture to provide the china manufacturer with a convenient, easy-to-use sales channel that reflects the boldness and distinctiveness of the product.