Jerry’s Car Wash

Unlimited Monthly Wash Pass Promotion

Jerry’s Car Wash has three locations across the north hills of Pittsburgh. As a way to promote their three levels of Unlimited Monthly Wash Passes, we came up with an outrageous deal – knocking the plans down from $40 a month to 40 cents, from $32 a month to 32 cents, and from $18 a month to 18 cents. Using that theme to launch the campaign, the “just makes cents” creative easily came to life. During the two-month promotion, 542 plans were purchased by new customers. In the first month alone, new plans doubled the usual monthly purchase number.