UPMC Children’s Community Pediatrics (UPMC CCP) offers exceptional pediatric care in more than 50 office locations throughout western Pennsylvania. When another local pediatric network paired with a major health provider, we knew we had to hit the market with a campaign touting all that was different and special about UPMC CCP. The campaign focuses on the attention to small details that can make all the difference in pediatric care, as kids grow to achieve their full potential.