UPMC Children’s Community Pediatrics (UPMC CCP) offers exceptional pediatric care in more than 50 office locations throughout western Pennsylvania. One of their many offerings is UPMC Children’s Express Care, exclusive offices that provide walk-in, after-hours care from board-certified pediatricians. Through a unique media buy, MarketSpace was tasked with coming up with a promotional movie theater spot. The 30-second spot was then placed within select movies theaters near Children’s Express Care locations.