Vincentian

RetireMEANT Campaign

Vincentian Collaborative System is a health care organization that includes independent living and senior care facilities in the Pittsburgh region. Vincentian’s innovative, forward thinking ways are revolutionizing senior living, and it’s especially evident at Terrace Place, one of their newest communities. To showcase the active lifestyle that residents can have there, MarketSpace created the RetireMEANT campaign, which helps combat the stereotypes of post-retirement. Using common associations for seniors, juxtaposed with active lifestyle videography, we helped bring to light how Vincentian is redefining retirement at Terrace Place. The campaign included TV/video, radio, digital, social media, print and other elements.