Washington Financial Bank

“The Georges” Campaign

Washington Financial Bank has been serving Washington County and surrounding areas for more than a century. Well-known as a foundational bank in the communities it serves, Washington Financial wanted to debut a marketing campaign that not only touted its rich history, but that brought to life a side of the bank most people didn’t know – a fun, light-hearted personality. MarketSpace created an off-beat campaign featuring George Washington that is ownable for the bank and memorable for its humor. The campaign has evolved several times since its launch.